2025
Entrant Company
Category
Client's Name
Country / Region
Sumatran tigers and rhinos once roamed Sumatra’s vibrant jungles with awe-inspiring majesty, symbols of power and grace in the wild. Nearly free from natural threats, they explored vast habitats, embodying the spirit of the island. Spirit of Leuser celebrates these magnificent creatures, honouring their presence and reminding us of the delicate balance in nature. Now on the brink of disappearing, they echo a call to protect what remains of our natural world. Let us honour their legacy and be inspired to preserve these wild spaces for generations to come.
Spirit of Leuser immerses visitors in a shifting Sumatra, journeying from day to night to reveal diverse creatures in their natural rhythms. Starting in daylight, visitors spot footprints and seek out elusive animals, like the graceful rhino and shy sun bears. By peering through the headsets, they experience an extended virtual forest merging seamlessly with a crafted paper forest in the exhibition. As the environment dims into night, glowing plants emerge, and nocturnal animals awaken for visitors to discover. This interactive experience offers a rich, sensory dive into the delicate balance of Sumatra’s wildlife at all hours, evoking a profound respect for its mysteries.
The physical paper forest mimics the heart of Sumatra's rainforest, reimagined through recycled carton paper. Over 95% of the physical structure is recyclable. Where vibrant colours dance, and every leaf tells a story. Where sustainability meets artistry, and discover Sumatra's most precious natural heritage. A journey through nature's masterpiece, crafted with care for tomorrow.
Credits
Entrant Company
Clarity Partners
Website & Mobile Sites (Single) - Community
Country / Region
United States
Entrant Company
Xianru Luo, Liuqingqing Yang, Wanqiu Wang
Interface & User Experience (Single) - UX - Product
Country / Region
United States
Entrant Company
contentEXP Group (CXG)
Digital Marketing (Campaign) - Events
Country / Region
United States