Vega Awards Platinum Winner Winner

2025

Lightning Link Casino Cracks CTV Driving Strong KPIs

Entrant Company

Product Madness

Category

Digital Marketing (Campaign) - Game / Application

Client's Name

Country / Region

United Kingdom

Lightning Link Casino had dabbled in Connected TV (CTV) before, but it hadn’t fully tapped into its potential to reach new audiences and build brand awareness. Earlier efforts lacked the tailored creatives needed to engage new players and drive installs. To change that, the team launched an insight-driven brand marketing campaign in December 2024, reimagining their creative strategy to make CTV a powerful acquisition tool.

Testing multiple concepts with real players, the team identified the most impactful creative approaches—emphasizing familiar industry IPs while staying true to the core brand. The final campaign included three creative executions, adapted for different formats to maximize reach.

Rolled out nationally in the U.S. on CTV and in select states on YouTube, the campaign delivered impressive results. Installs grew steadily and cost per install dropped. Organic installs surged, and a fresh creative introduced in January drove App Store rankings and brand search volumes to a three-year high.

By rethinking its CTV strategy, Lightning Link Casino not only overcame previous challenges but also set a new benchmark for brand awareness, user acquisition, and engagement in mobile gaming.

Credits

2025
Digital Marketing
Product Madness | Vega Website Awards 2025 Winner

Entrant Company

Product Madness

Digital Marketing (Campaign) - Brand Strategy

Country / Region

United Kingdom

2025
Digital Marketing
PA Consulting | Vega Website Awards 2025 Winner

Entrant Company

PA Consulting

Digital Marketing (Campaign) - Best Use of AI-Generated Content

Country / Region

United Kingdom

2025
Audio & Radio
Gravity Global | Vega Website Awards 2025 Winner

Entrant Company

Gravity Global

Audio & Radio (Campaign) - Commercial Campaign

Country / Region

United Kingdom

2025
Audio & Radio
Granite | Vega Website Awards 2025 Winner

Entrant Company

Granite

Audio & Radio (Single) - Ad Single Spot

Country / Region

Ireland