Aodhán, the dragon that can't breathe fire warms Irish heart

The campaign brought to life the heartwarming story of Aodhán, a dragon who, despite being unable to breathe fire, finds his purpose in warming homes and hearts across Ireland with the help of Certa and its drivers. (His name means “little fire” in Gaelic).

As part of a larger integrated campaign, Certa’s radio spots played a pivotal role in bringing Aodhán’s story to life for audiences across Ireland. While the broader campaign spanned digital, social, and physical media, the radio ads provided a uniquely engaging platform to tell Aodhán’s story, emphasising his journey to deliver legendary warmth despite not breathing fire.

With the emotive audio design, relatable storytelling, and a touch of humour, the radio spots captured the hearts of listeners, reinforcing Certa’s brand message of warmth and reliability. By reaching over 3 million listeners, the radio campaign became a cornerstone of this multi-channel effort, ensuring Aodhán’s story resonated in homes across Ireland.