Intelligence Connected

M&G Investments launched a

distinctive new brand platform and

visual identity at the beginning

of 2024 as part of its vision to

revive its market awareness and

perceptions. It represented the

collective focus of the entire

organisation.

This was more than a brand

identity refresh; it helped to

coalesce the business around a

value proposition that refocused

on what was important - the

client. The process that got us to

the positioning used employee

interviews and market research,

facilitating two-way conversations

that enhanced the proposition

every step of the way.

The supporting messaging

hierarchy captured and aligned

what makes M&G Investments a

truly special organisation, in a way

that hadn’t been achieved for many

years. All centered around the

proposition that M&G Investments’

makeup and spirit cultivates

sharing and linking of expertise to

deliver an enhanced, well-balanced

and well-rounded experience for

its clients. We expressed this as

‘Intelligence Connected’.

The result was a contemporary,

flexible and highly impactful brand,

bringing M&G Investments to life

in a way that feels permanent and

powerful.