Field to Show: A Cinematic Brand Experience

For PLMA 2024, CXG partnered with ofi North America and Vietnam to create an immersive, multi-platform brand experience that redefined B2B engagement. This campaign was built on the principle that storytelling drives connection—a philosophy that aligns with the Vega Digital Awards’ mission to honor innovation in digital storytelling and brand experiences.

At the core of this campaign was a seamless integration of cinematic storytelling, digital content, and experiential marketing. Designed to elevate ofi’s global presence, this strategy brought Vietnam’s agricultural excellence, sustainability leadership, and supply chain innovation to life through high-impact visual storytelling and interactive experiences.

CXG executed the campaign in three phases:

Pre-Event Awareness – The campaign launched with teaser films, digital marketing, and social content to build anticipation and position ofi Vietnam as an industry leader. A data-driven approach ensured the right audiences engaged with the content, generating excitement before the event.

Immersive Trade Show Experience – At PLMA 2024, ofi’s booth transformed into a cinematic journey. Three large-scale projection screens showcased Vietnam’s landscapes, production processes, and ethical sourcing practices. Custom soundscapes and interactive meeting spaces further immersed attendees, while real-time storytelling and live demonstrations deepened engagement.

Post-Event Digital Engagement – Following the event, CXG sustained audience engagement through recap videos, testimonial-driven content, and targeted digital campaigns. The strategy extended the event’s impact beyond the show floor, maximizing reach and reinforcing ofi’s leadership in sustainability and global sourcing.

This campaign generated a 317% increase in social engagement, significantly boosted booth traffic and lead generation, and strengthened ofi’s relationships with global B2B clients. More than just an exhibition, this was a fully integrated brand experience that blurred the lines between film, digital marketing, and event design.

This project exemplifies CXG’s ability to transform B2B storytelling, setting a new standard for immersive engagement in the global marketplace.