Introducing AbVantage Hip and Waist Reducer

The AbVantage launch video was created to do more than introduce a new product — it was designed to ignite excitement, simplify the science, and spark viral momentum across Partner.Co’s global community.

Strategy

We knew the biggest challenge would be translating complex metabolic science into something emotionally engaging and visually dynamic. AbVantage isn’t just another supplement — it targets visceral fat and stimulates brown adipose tissue without stimulants or hormones. But the power of those claims could easily get lost in technical jargon.

Our solution was to lead with feeling, not formulas. We created a punchy, high-energy video that framed AbVantage as a breakthrough for real people — combining sleek motion graphics, benefit-driven messaging, and elevated visuals to build both credibility and connection. The tone was empowering and fast-paced, making viewers feel like they were part of something big and backed by science.

Execution

Narrative Arc: The video moves from “the problem” (stubborn fat, sluggish metabolism) to “the solution” (AbVantage and the science behind it) to “the opportunity” (be first to share it). This clear flow positioned the product as both exciting and essential.

Visuals & Branding: Bold typography, clean animations, and a fire-starting color palette aligned with the premium Co.Lab aesthetic while highlighting key benefits in a way that was easy to understand at a glance.

Field-Focused Storytelling: The video was tailored for Brand Partners to share across platforms, optimized for vertical and mobile-first viewing with a tight runtime and scroll-stopping visuals.

Impact

The video debuted during our exclusive onstage launch at Partner.Co’s March event and quickly became the centerpiece of our omnichannel campaign. It helped drive over 750K views, with engagement rates 50% higher than our previous product videos. Shared widely on social media, in training groups, and through our Partner.Co Share platform, it became the go-to resource for both hype and education.