Campaign Audit & Strategy

Spearheaded a comprehensive digital marketing campaign audit for a client, focusing on maximizing ROI and driving sustainable growth. The scope included media analysis, conversion rate optimization, and detailed advertising reviews across multiple channels. Key initiatives involved creative reviews, budget allocation strategies, and advanced attribution modeling to identify high-performing channels and areas for improvement. I optimized website usability, enhanced SEO efforts, and developed content strategies, including social ads, paid search, and shopping campaigns. Additionally, I implemented A/B testing frameworks, tracked key performance indicators (KPIs) through custom templates, and provided actionable recommendations for scaling performance. These efforts collectively streamlined operations, increased average order value, improved conversion rates, and reinforced long-term customer relationships, aligning with the client’s strategic goal of maximizing sales and ROI.