Empowering Global Leadership: The Redesign of Perrett Laver

The redesigned Perrett Laver website represents a bold step forward in aligning the firm’s global leadership in executive search with its mission-driven focus on education, healthcare, and philanthropy. Crafted to elevate global brand positioning, the site enhances both user experience and accessibility, ensuring that visitors from diverse regions and sectors can engage seamlessly with the content. The project’s strategic goals included a 30% increase in international traffic and an average session duration of over three minutes—both of which have been exceeded thanks to a user-centric design that reflects the company’s commitment to diverse global markets.

Designed with intuitive navigation and global accessibility in mind, the website features tailored visuals and region-specific content, offering users a journey that is both personalized and informative. An interactive homepage journey map guides visitors to the most relevant information, enhancing ease of navigation and interaction. The site also excels in inclusivity by using culturally diverse imagery and ensuring accessible design principles that empower users from all backgrounds. These elements align with Perrett Laver’s ethos of representing diverse leadership across its key sectors.

Built on a scalable WordPress architecture hosted by WP Engine, the website is designed for high performance across devices. It incorporates advanced security measures such as Global Edge Security (GES) and WAF, ensuring robust protection. The integration of multi-language support through Weglot, along with mobile responsiveness and a customized CMS, further strengthens the site's adaptability for Perrett Laver’s global teams and audience.

The site has delivered impressive performance metrics, including a 40% increase in user engagement, a 15% decrease in bounce rate, and a load time under two seconds. It consistently scores above 95% in accessibility, with user feedback praising the ease of navigation and the relevance of content. The website’s commitment to accessibility and inclusivity reinforces Perrett Laver’s leadership in shaping a better, more diverse future across industries. This holistic redesign showcases the firm’s dedication to providing a seamless, empowering digital experience for a global audience.