2025
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The Northern Virginia Association of REALTORS® (NVAR) Member App was designed to reimagine how more than 13,000 real estate professionals connect with their association — wherever they are. Developed in partnership with Accella, the app empowers REALTORS® with seamless access to the most important tools, events, and updates they need to do business every day.
At the heart of the platform is AI-powered personalization — a major innovation in the association technology space. When members log in, they are greeted with a dynamic, role-aware dashboard tailored to their unique profile, market interests, and behavior. Breaking industry news, upcoming events, and localized market data are all curated and summarized using artificial intelligence, delivering a smarter, more focused experience. Brokers, agents, and affiliate members each receive different content — all aligned with how they work.
In just six months since launch, the app has surpassed expectations, with:
Over 2,500 active REALTOR® users
More than 100,000 in-app interactions
1,500+ event registrations
Continued growth in adoption and daily use
The app also dramatically improves core transactions: members can register for CE courses, pay dues, check in at events, access legal hotline tools, and purchase REALTOR® Shop products — all from their mobile devices with Apple and Google Pay integrations.
By simplifying essential interactions and cutting through digital clutter, the app delivers on NVAR’s vision to:
1. Meet members where they are with timely, relevant information on the go
2. Make it easy to do business with intuitive design and reduced friction
3. Serve as a beacon of innovation in the REALTOR® space by integrating AI to anticipate and deliver member needs
With this app, NVAR hasn’t just launched a mobile tool — it’s established a future-ready platform that’s helping shape the next era of digital member engagement.
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