Is It 1938 Again?

On behalf of The American Coalition for Ukraine, Advocators launched a multi-faceted campaign to reignite public awareness and support for Ukraine amidst the ongoing conflict. This initiative, centered around the "Is it 1938 Again?" video, aimed to educate and mobilize diverse segments of the American population in the lead-up to the 2024 election.

The campaign targeted key demographics across three crucial states: Pennsylvania, North Carolina, and Michigan. Each sub-campaign was uniquely developed to resonate with its specific audience:

Pennsylvania: A micro and nano influencer campaign engaged targeted demographics, utilizing programmatic post amplification to maximize reach and impact.

North Carolina: Focusing on specific community groups, this micro and nano influencer campaign leveraged programmatic post amplification to ensure message resonance.

Michigan: Another micro and nano influencer campaign, supported by programmatic post amplification, focused on key demographics within the state.

Three-State Programmatic Video Campaign: A broad awareness initiative drove traffic to the "Is it 1938 Again?" video across all three target states.

Three-State OTT Campaign: A 60-second video cut-down was deployed on an OTT Platform, focusing on non-skippable inventory to maximize unique viewer reach across Pennsylvania, North Carolina, and Michigan.

By combining programmatic advertising, OTT platforms, and targeted influencer engagement, this campaign sought to bridge divides and foster a unified understanding of the Ukraine conflict's significance. The goal was to bring the Ukraine War back to the forefront of public consciousness, highlighting its severity and the importance of continued U.S. support.

This comprehensive approach aimed to navigate the complex landscape of public opinion, addressing the divide in support for ongoing aid to Ukraine. Through strategic messaging and targeted outreach, the campaign strived to mobilize support across different population segments in these key states, ultimately influencing the narrative surrounding U.S. involvement in Ukraine as the election approached.