Let's B-Reel About Asthma

"Let's B-Reel About Asthma" encapsulates the emotional essence of Medscape, MDedge and AstraZeneca's joint strategy, urging healthcare professionals to embrace innovation in the pursuit of enhanced patient care. The series transcends traditional educational content, representing a new era in pharmaceutical advertising. It fearlessly confronts difficult subjects, such as racial disparities, failures in treatment, and improper medication assumptions, employing animation strategically to educate physicians about inflammation at a cellular level.