2024
Entrant Company
Category
Client's Name
Country / Region
"Let's B-Reel About Asthma" encapsulates the emotional essence of Medscape, MDedge and AstraZeneca's joint strategy, urging healthcare professionals to embrace innovation in the pursuit of enhanced patient care. The series transcends traditional educational content, representing a new era in pharmaceutical advertising. It fearlessly confronts difficult subjects, such as racial disparities, failures in treatment, and improper medication assumptions, employing animation strategically to educate physicians about inflammation at a cellular level.
Credits
Entrant Company
Zeta Global
Digital Marketing (Campaign) - Marketing Effectiveness
Country / Region
United States
Entrant Company
CodeGeek
Website & Mobile Sites - Art / Performing Arts
Country / Region
United States
Entrant Company
McGill Productions
Video / Online Video (Single) - Consumer Product / Services
Country / Region
United Kingdom