2024
Entrant Company
Category
Client's Name
Country / Region
"Let's B-Reel About Asthma" encapsulates the emotional essence of Medscape, MDedge and AstraZeneca's joint strategy, urging healthcare professionals to embrace innovation in the pursuit of enhanced patient care. The series transcends traditional educational content, representing a new era in pharmaceutical advertising. It fearlessly confronts difficult subjects, such as racial disparities, failures in treatment, and improper medication assumptions, employing animation strategically to educate physicians about inflammation at a cellular level.
Credits
Entrant Company
Parnaso
Video / Online Video (Single) - Medical
Country / Region
Spain
Entrant Company
Gravity Global
Digital Marketing (Campaign) - Events
Country / Region
United Kingdom
Entrant Company
iEN TV
Video / Online Video (Single) - Motivational
Country / Region
Saudi Arabia