Vega Awards Platinum Winner Winner

2024

The Art of Life: Multimedia Exhibition of Mawangdui Han Culture

Entrant Company

Digital Culture & Art Development Co.,LTD / Yangshipin Integrated Media Development Co.,Ltd

Category

Video / Online Video (Campaign) - Metaverse

Client's Name

Digital Library of China Co., Ltd & Hunan Museum

Country / Region

China

2024 marks the 50th anniversary of the archaeological excavation of the Mawangdui tombs. The discovery of Han Dynasty tombs astonished the world, demonstrating the splendid culture and profound thoughts of early Chinese civilization. The Mawangdui tombs carries the grand imaginations and artistic expressions of ancient China on the universe and life. After half a century of research and organization, this grand exhibition will use the most cutting-edge academic research results and scientific and technological means to deeply interpret the tombs art through immersive digital displays, presenting to the global audience the fascinating stories embedded in this compelling cultural heritage. We look forward to bringing an inspiring and powerful cultural experience to the audience, so that the ideological and artistic charms of the Mawangdui tombs will continue to shine brightly, connecting with the world across time and space.

“The Art of Life:Multimedia Exhibition of Mawangdui Han Culture” is presented by the Hunan Museum and the Digital Library of China, in collaboration with Professor Eugene Wang’s team from the Harvard FAS CAMLab. This exhibition integrates global academic resources and the latest insights on Mawangdui Han culture and early Chinese civilization, bringing the audience into the imaginative journey of life’s transformation embodied by the Mawangdui tombs. Utilizing cutting-edge multimedia technologies such as ultra-high-definition artifact scanning, 3D projection, generative algorithmic art, and immersive LED spheres, it offers an immersive experience of early Chinese cosmology and the imagination of life’s transformation.

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