Vega Awards Platinum Winner Winner

2024

Discover the Power of Made in China on 1688

Entrant Company

Alibaba 1688

Category

Digital Marketing (Campaign) - Branded Content

Client's Name

Alibaba 1688

Country / Region

China

Discover the Power of Made in China on 1688 is a promotional video centered on the concept of "Super Factories." Through a dialogue between renowned business consultant Wu Xiaobo and next-generation factory owners, the video highlights the transformation of Chinese manufacturing from the 1.0 era to the 2.0 era. It pays tribute to high-quality, precision manufacturing and explores new global expressions of China's manufacturing capabilities. By focusing on the theme "Made in Super Factories," the narrative connects personal growth with the progress of the times, emphasizing how modern factory owners leverage advanced productivity to shape the new identity of Chinese manufacturing.

Additionally, 1688 addresses the resilience and transformation of small and medium-sized businesses in China's industrial zones. As the backbone of the industry, these entrepreneurs transition from offline to online operations, using their hard work and ingenuity to navigate fierce competition and expand their businesses. Despite challenges like product homogeneity and intense market competition, they remain undeterred and continue moving forward. This aligns with the spirit of 1688's "Star Merchants," whose 9th-anniversary upgrade celebrates the platform's top 20% of merchants. "Push forward" signifies their courage to overcome industry constraints, while "strength" symbolizes the recognition of their excellence and their foundation for global success.

By showcasing authentic stories of perseverance, the video bridges the efforts of "Super Factories" and small business owners, reflecting 1688's role as a supporter of the entire industrial chain. It not only empowers businesses to achieve economic growth but also redefines the global image of Chinese manufacturing, instilling confidence in the revitalization of domestic brands.

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