2024
Entrant Company
Category
Client's Name
Country / Region
In honor of the 2024 "Camel Year" in Saudi Arabia, we produced a film in collaboration with the Saudi Ministry of Sports.
The film celebrated camel riding as an essential part of Saudi culture and traditional sports, highlighting both amateur enthusiasts and professional athletes. We showcased this sport in a contemporary manner, featuring both men's and women's competitors.
To create an engaging atmosphere for our audience, we combined traditional tribal singing of nomads with modern musical elements.
The lyrics celebrate Camels as part of Saudi pride and heritage.
Credits
Entrant Company
Gravity Global
Digital Marketing (Campaign) - Integrated Campaign
Country / Region
United Kingdom
Entrant Company
Interference Pattern
Video / Online Video (Campaign) - Best Animation / Special Effects
Country / Region
United Kingdom
Entrant Company
Gravity Global
Video / Online Video (Campaign) - Best Use of Visual Effects / Motion Graphics
Country / Region
United Kingdom