Oregon Zoo

Based in Portland, the Oregon Zoo is a prominent regional institution that receives around 1.5 million annual visits and helps protect more than 20 endangered and threatened species. In 2023, Forum One worked with the Oregon Zoo to redesign their website as part of their strategic efforts to deliver an inspiring guest experience and better convey their offerings and impact.

The Zoo needed their site’s design to incorporate their new brand while also focusing on the mobile experience that many of their visitors rely on to plan their trips and navigate their journeys. Forum One worked with the Zoo team to build an accessible, multilingual, and mobile-first digital experience. Our design choices also include delightful interactive features, such as load animations and hover effects, and striking photography to highlight the Zoo’s impact.