SM Supermalls: You're Always Welcome Here

Everyone can find everything they need at SM Supermalls (SM). But when everything became available online driven by the pandemic shift, SM realized it was time for a change of perspective. Instead of focusing on EVERYTHING, SM put the spotlight on the very ones who made it the iconic, well-loved brand it is today: EVERYONE and their unique, individual experiences only found at SM!

SM championed inclusivity with #YoureAlwaysWelcomeHere, serving a human-first social experience for all. This bold shift welcomed everyone: every family, preference, interest, niche, background, and beyond. From bringing people together on social to taking them to their first-ever metaverse experience, SM’s efforts led back to a HUGE bounce back for the brand, tenants, and shoppers in 2022 with nearly 2x mall traffic vs. 2021 and 218M social engagements.