Energy That Moves a Nation

"Energy That Moves a Nation" is a cinematic and emotionally evocative campaign created to celebrate Saudi Arabia’s progress and future aspirations. This social media campaign commercial draws on the concept of energy, symbolizing ambition, movement, and national pride. The narrative emphasizes that while Apsco provides the energy that powers machines and infrastructure, it’s the Saudi people who truly move the nation forward with their dreams, hopes, and determination.

Through visually captivating scenes of empty vehicles, machines, and key infrastructure, the absence of people represents untapped potential. Apsco’s energy solutions, including Mobil 1, Apsco fueling trucks, and EV chargers, are subtly integrated to highlight their essential role in Saudi Arabia’s journey toward innovation and sustainability.

As the story unfolds, the message builds to a powerful crescendo, reminding viewers that although energy powers the machines, it’s the will of the people that truly shapes the future. This campaign is more than a celebration of National Day—it is a testament to the enduring energy that drives the nation toward a brighter tomorrow.

Video with English subtitle is available upon request.

Here is the commercial copy in English:

"We don't just power machines with energy..
We are the first pulse in the journey toward the future..
We are the spark that ignites progress..
The lifeblood flowing through the veins of industries.
.We move the shields and pillars that protect our nation.
.We are the force that embraces the impossible!
 We move the falcons that defend our homeland's skies and land.
.We connect hearts and bring people closer together.
.We drive the forces that keep our economy in constant motion!
 And we stride toward a more sustainable tomorrow.
 Our energy fuels more than just machines, it fuels dreams, ambitions, and hopes.
. But ultimately... it's the power of your determination that moves the world."

Apsco.. Energy That Moves a Nation

We Dream & Achieve.. 94th Saudi National Day