Country Road Safety Campaign

Blackfisch crafted a compelling campaign for NRMA and National Road Safety Week, designed to uplift First Nations voices by featuring esteemed Aboriginal Elders communicating important road safety messages interwoven with traditional wisdom.

The campaign is comprised of a suite of videos, including a 60-second TVC, 45-second, 30-second, and 3 x 15-second video cutdowns for social media. Additionally, we provided a suite of still photography and a radio advertisement to ensure a cohesive and far-reaching impact across multiple platforms.

We employed contemporary filming techniques and artful direction to authentically capture the rich culture of Aboriginal Australians, ensuring their voices and wisdom were at the forefront of our campaign.

Utilising state-of-the-art cameras and drones, we filmed in stunning 4K to showcase the vibrant landscapes and cultural practices in their true essence. Our approach was deeply collaborative, allowing Aboriginal community members to share their profound knowledge.

This visual storytelling was accompanied by a carefully curated natural soundscape, blending the sounds of the environment to enhance the immersive experience. The tone throughout the campaign remained peaceful and reverent, honouring the deep spiritual connections and timeless traditions of the Aboriginal people.

By integrating traditional knowledge with contemporary road safety messages, we have created a campaign that resonates deeply and drives positive change. The campaign not only educates about road safety but also celebrates Aboriginal culture.

Blackfisch believe in the power of storytelling to make a difference, and this campaign is a testament to our dedication to culturally informed and impactful production. Through this, we aim to foster a greater understanding and respect for Aboriginal culture while working with our clients to communicate messages that benefit all communities.