Vega Awards Platinum Winner Winner

2024

Dogs Unite for Guide Dogs

Entrant Company

KWPX

Category

Social Media (Campaign) - Cause Awareness

Client's Name

Guide Dogs SA/NT

Country / Region

Australia

If dogs had a favourite charity, surely it would be Guide Dogs. To ordinary dogs, Guide Dogs are legends. And if they could, ordinary dogs would fundraise their paws off for Guide Dogs. So we made that possible. ‘Dogs Unite For Guide Dogs’ was the world’s first fundraising campaign run by dogs for dogs. It put the power into the paws of ordinary dogs. (With a little help from their owners of course.) Dogs beg; for biscuits, meals, and walkies. We gave all dogs the chance to put their begging skills to use for a bigger cause, leading up to International Guide Dogs Day on 24th April 2024.

We activated the 450,000+ households in SA/NT with registered dogs, to turn them into fundraising ambassadors. Everything (digital outdoor and display and Meta advertising) drove to our campaign web ‘pawtal’, which allowed dog owners to create their own fundraising ‘paw-trait’ for their pooch and amplify the call-to-action via their own social channels. And all the dogs encouraged humans to donate via the QR code and website. We had a target of $160,000 and we smashed it. Achieving $250,000 on the day.

Thousands of dogs… All begging… For 1 cause. ‘Dogs unite for Guide Dogs’.

Credits

KWPX/ECD
Corey Swaffer
KWPX/ECD
Brenton Bleechmore
KWPX/Art Director
Ella-Maude Wilson
KWPX/Copywriter
Jazz King
KWPX/Producer
Alex Cotterell
Richard Lyons/Photographer
Richard Lyons
KWPX/Finished Artist
Carlie Chenoweth
KWPX/Head of Advertising
Sam Talbot
KWPX/Account Manager
Sophie Ross
KWPX/Managing Director
Sam Davies
KWPX/Lead Web Developer
Caleb Chadwick
KWPX/Web Developer
James Apoefis
KWPX/Digital Designer
Nick Bozic
KWPX/Digital Project Manager
Steve Pritchard
KWPX/Digital Strategist
Alex Stewart
2024
Video / Online Video
DW / Deutsche Welle | Vega Website Awards 2024 Winner

Entrant Company

DW / Deutsche Welle

Video / Online Video (Single) - Documentary - Long Form (>5 mins)

Country / Region

Germany

2024
Games
Winbush Immersive | Vega Website Awards 2024 Winner

Entrant Company

Winbush Immersive

Games (Campaign) - Action / Adventure

Country / Region

United States

2024
Digital Marketing
Franklin Energy | Vega Website Awards 2024 Winner

Entrant Company

Franklin Energy

Digital Marketing (Campaign) - Best Copywriting

Country / Region

United States

2024
Website & Mobile Sites
Bayer 04 Leverkusen Fußball GmbH | Vega Website Awards 2024 Winner

Entrant Company

Bayer 04 Leverkusen Fußball GmbH

Website & Mobile Sites - Homepage

Country / Region

Germany