2024
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Client's Name
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In honor of the 2024 "Camel Year" in Saudi Arabia, we produced a film in collaboration with the Saudi Ministry of Sports.
The film celebrated camel riding as an essential part of Saudi culture and traditional sports, highlighting both amateur enthusiasts and professional athletes. We showcased this sport in a contemporary manner, featuring both men's and women's competitors.
To create an engaging atmosphere for our audience, we combined traditional tribal singing of nomads with modern musical elements.
The lyrics celebrate Camels as part of Saudi pride and heritage.
Credits
Entrant Company
Bayer 04 Leverkusen Fußball GmbH
Website & Mobile Sites - Best Content
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Germany
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SVEN
Digital Marketing (Campaign) - Travel
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Philippines
Entrant Company
SVEN
Social Media (Campaign) - Sports
Country / Region
Philippines