A Letter to My Younger Self

This social media campaign centered around our real students telling their story. This content mirrored our brand video which framed a hypothetical student writing a letter to her past self, letting herself know that though the road through a new degree was not easy, it was worth it.

To mirror the above sentiment on social, we asked our real alumni to write letters to their younger selves. They each had a unique story and outlined their triumphs and hardships while completing the MACP program at Yorkville. They adapted this into written and video form, and we shared this on our social media platforms and our blog. This was a holistic campaign with multiple touch points. It was a true collaboration between our us and our students to share their real-life journeys.

Links to the content on social here:

https://www.instagram.com/reel/C9NF4U8uFLw/ - Dina

https://www.instagram.com/reel/C9SQo1ssDhI/ - Ola

https://www.instagram.com/reel/C9c4DAuu4nV/ - Nisany

Accompanying blog post: https://www.yorkvilleu.ca/blog/my-macp-story/