Vega Awards Silver Winner Winner

2024

Qalipu First Nation:

Entrant Company

WaterWerks Agency

Category

Video / Online Video (Campaign) - Cultural

Client's Name

Country / Region

Canada

Indigenous communities in Canada today are finding the perfect balance between preserving their cultural practices and traditions while embracing the technological age. The role of the next generation is vital in making this possible.

The “My Path” video series brings this to life where twelve young members of the Qalipu community were encouraged to share their individual paths to wellness. From connecting with their heritage through music and dance, communing with nature, practicing cultural ceremonies, meditation, and activities like gaming and hockey – these young individuals show how effortless it can be to bridge the old with the new.

The video series was uploaded on Qalipu’s YouTube channel, and circulated throughout social media, and organically made their way to private Facebook Groups of the Qalipu and Mi’kmaq communities. Besides inspiring the Indigenous youth to embrace their individuality, the video series also reached the elders of the Qalipu First Nation, reassuring them that their heritage and traditions are in good hands with the next generation.

Credits

Creative Director
Katie Baird
Strategy & Client Service
Roxanne Morrissey
Director of Video + Motion Media
Pete Newman
3D Designer
Colin MacDonald
Designer
Amy Brennan
Director of Digital Strategy
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