Vega Awards Gold Winner Winner

2024

Taizhou City Brain Operation Centre (Digital Pavilion)

Entrant Company

Taizhou City Brain Operation Centre

Category

Virtual / Remote Experience - Public Service / Activism

Client's Name

Country / Region

China

Taizhou City Brain Operation Center (Digital Pavilion) is a modern venue that showcases Taizhou’s digital reform achievements. It provides a multi-scene, immersive digital twin experience through intelligent construction, covering digital applications in multiple industry sectors. The Digital Pavilion is dedicated to improving the public’s digital literacy and skills, and injecting the power and inspiration of digital technology into Taizhou.

Entering the venue's lobby, a vivid depiction of the digital era unfolds on the curved screen, presenting the blueprint for Taizhou's digital age. The lifelike 3D effects complement the play of light and shadow, delivering a powerful impact of digital technology that seems to transport viewers into a futuristic world. Integration of the Xiaotai IP character with interactive gameplay in the lobby provides visitors with a richer and more immersive experience. Through this innovative approach, visitors can better understand and learn about digital technology and its applications across various fields while enhancing the enjoyment and engagement of their visit through interactive games.

The exhibition area is centered around intricately designed vessels and seamlessly integrates with grandstands and tri-fold screens. Drawing inspiration from the coastal characteristics of Taizhou, the space employs multiple seamless edge-blending technologies, high-definition projection, and surround sound systems to create an immersive maritime environment. The exhibition incorporates real-life scenarios like flood and typhoon emergency responses and ship fisheries management. Through a full-scenario 3D roaming mode, visitors can realistically experience emergency response procedures for weather-related disasters such as typhoons and the management of ship fisheries. Anchored in the unique charm of Taizhou's coastal region, the exhibition immerses the audience completely in the enchanting digital marine world.

Cutting-edge virtual reality technology and 3D interactive design were utilized to create a realistic digital landscape of the cultural tourism, including famous attractions such as Tiantai Mountain and Shenxianju. Through simulation mapping technology, the images are presented in a more three-dimensional and realistic way, and devices such as interactive digital tables and virtual cell phones enhance the immersive experience, allowing audiences to explore more deeply.

2024
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Entrant Company

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Country / Region

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Entrant Company

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Video / Online Video (Single) - Company Overview

Country / Region

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Entrant Company

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Country / Region

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Games
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Entrant Company

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Country / Region

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