Lone Star Beer Increases Awareness with Aki Technologies

Lone Star Beer set out to boost awareness and purchase intent among 21 to 44-year-old light beer drinkers across Texas, anchoring Lone Star Beer as the national beer of Texas.

Aki developed a multichannel strategy across connected TV (CTV), mobile, and YouTube to highlight Texas culture and connect to local audiences. Aki delivered personalized versions of videos and rich media interstitials that directed users to engaging elements such as recipes, Spotify playlists, and retailer maps. Each advertisement variant was targeted with Aki’s MomentsAI technology to reach consumers with relevant content when and where they would be most receptive.