2024
Entrant Company
Category
Client's Name
Country / Region
Lone Star Beer set out to boost awareness and purchase intent among 21 to 44-year-old light beer drinkers across Texas, anchoring Lone Star Beer as the national beer of Texas.
Aki developed a multichannel strategy across connected TV (CTV), mobile, and YouTube to highlight Texas culture and connect to local audiences. Aki delivered personalized versions of videos and rich media interstitials that directed users to engaging elements such as recipes, Spotify playlists, and retailer maps. Each advertisement variant was targeted with Aki’s MomentsAI technology to reach consumers with relevant content when and where they would be most receptive.
Entrant Company
Yulu Chen, Zichun Wang
Digital Marketing (Campaign) - New Category
Country / Region
United States
Entrant Company
Ragdoll
Video / Online Video (Single) - Best Voice-Over Talent
Country / Region
Norway
Entrant Company
CodeGeek
Website & Mobile Sites - Art / Performing Arts
Country / Region
United States