AARP Future Home

AARP's Future Home campaign is an innovative initiative aimed at reimagining the concept of “home” to better accommodate our aging population. Recognizing that the majority of aging adults prefer to live at home, AARP's campaign focuses on promoting and facilitating home modifications and technologies that enhance safety, accessibility, and comfort. The Future Home campaign highlights practical solutions like smart home devices, universal design principles, and community planning strategies that support safe, independent living for Americans of all ages and abilities. By advocating for policy changes, offering educational resources, and partnering with industry leaders, AARP aims to transform our homes into environments that are adaptable to our changing needs as we age. This project also provides a wide range of digital assets that can be used to invite people to free workshops and teach them how to make low and no-cost changes to their homes, and that also promotes the download of the AARP HomeFit Guide, a tangible value for people nationwide who want to remain safely and comfortably in the communities they love. Through digital assets and a 'full funnel' approach to community targeting, AARP emphasizes the importance of social connections and maintaining a community support network, ensuring that aging in place is not only a possibility but a fulfilling one as well. The goal of this “Future Home” campaign is to empower individuals to maintain their independence, dignity, and quality of life as they age.