JL Wood Wine Social Media

JL Wood is a planet-friendly winery in California that only makes Chardonnay. Their philosophy revolves around minimal processing, making every sip a refreshingly crisp showcase of the popular varietal. Committed to the well-being of our planet, they proudly embrace sustainable practices and employ cutting-edge techniques and tools to ensure that their production leaves a gentle footprint. The labels are adorned with the animals often found on the family farm, and one of their wines is a lower-alcohol product.

Our target audience is Millennial females in Central to Southern California who care about sustainability and alcohol content and are NOT looking for their Mother’s oaky Chardonnay. We focus on the winery and the vibrant acidity of the wines to project a younger vibe and lean into the brand color of orange and the animals to ensure the brand stands out. The product is new, so the message is very much centered around awareness and trial.