Teaser Galaxy Foldables

Urban environment and technology come together to create a memorable video teaser to celebrate the launch of the new Samsung Galaxy Z Foldables.

Challenge

For the Galaxy Unpacked 2023, create a video content able to generate hype and awareness related to the release of the new Foldables, while exalting Italy and one of its greatest metropolises, Milan.

Idea

The web and social project was created to highlight the city of Milan and its most iconic monuments. To do so, urban furniture elements, modern buildings and historical structures were filmed in "amateur" style and reworked in a spectacular way using 3D graphics to give the idea of "folding", the main feature of Samsung Foldables.

Results

Impressions

3,204,894

Views

2,602,507

VTR%

52%

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(VIDEO FINAL SUPER – Translation)

Join the flip side

Open your world

Samsung Galaxy Unpacked

July 26, 2023

Follow the live broadcast on www.samsung.it