Vega Awards Platinum Winner Winner

2024

Watchdog

Entrant Company

Interference Pattern

Category

Video / Online Video (Campaign) - Animation

Client's Name

&Barr

Country / Region

United Kingdom

We were approached by the lovely team at Orlando based creative agency &Barr to collaborate on this wonderful campaign for Florida financial institution, Space Coast Credit Union. The brief was to create a realistic animated version of their long-standing company mascot, Watchdog, who had only previously featured as the 2D brand logo. This miniature mascot would appear across a suite of deliverables for the campaign and hopefully become an ongoing promotional figure head for the brand.

The initial campaign spans 15 and 30 second TV commercials in both English and Spanish, a suite of bespoke social media animations in multiple aspect ratios and finally a selection of high resolution posed stills of Watchdog for print purposes.

We undertook all of the CGI and visual post production work on the project, right from the initial designs of the lovable new mascot, Watchdog, all the way to final grade and delivery of the TV commercials and supplementary asset suites.

Credits

Creative Director
Tom Bryant
Head of Production
Lucy Teire
Producer
Helen Teeling
Junior Producer
Tom Aikman
Production Coordinator
Annie Stonebarger
Director
Marco Maldonato
Character Designer
Watty Watkins
3D Artist
Stephen Bell
3D Asset Artist
Bojin Shi
Modeller
Haowen Wang
Modeller
Craig Reid
Fur Groom
Kris Tsenova
Lighting Artist
Josiah Sweeney
Animator
Petroc Menuhin
Compositor
Daniel Conner
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