Corporate Lighting & Audio Website

POLA Marketing leaves no stone unturned when developing websites for clients. For this reason, every client’s website is a source of pride for the entire POLA team. That being said, our work on Corporate Lighting & Audio’s website is one of the finest examples of our capabilities as a knowledgeable full-service creative agency.

Corporate Lighting & Audio is an event production company that regularly turns renderings into reality. The company provides production services for an amazing slew of diverse events, from national showcases like the Super Bowl Experience to intrinsic live entertainment events like the Essence Festival of Culture.

A company of Corporate Lighting & Audio’s caliber demands our greatest attention, invigorating web design creativity. Our team immediately began conceptualizing to ensure our client’s website reflected consistency across every graphic designed and every line of copy written. Therefore, the company received a complete rebranding with logos featuring the ampersand, a color palette, and typography.

POLA's creative team worked on developing a website that showcases the new branding elements. The website was designed to represent the experience that Corporate Lighting & Audio wants to deliver to its clients. Alas, emphasizing the importance of clear language and attention-grabbing visuals that are cohesive with the brand's identity and message is not enough.

Simply having an on-brand interactive website with search engine optimization (SEO) is no longer the end-all of web design. A website must adapt to mobile devices with responsive web design or face eternity in Google’s wasteland, a seemingly undiscoverable position on a double-digit search engine results page (SERP).

POLA’s knowledge and creative capabilities enabled us to reach beyond the standards in place to elevate Corporate Lighting & Audio’s online presence well above any competitor's visibility and achieve the success they desired, and we conceived.