Revolutionizing Retail Through Commerce & Storytelling

With the opportunity to upgrade its technology and replace its ecommerce platform to drive new growth in a cost-effective and timely way, leading specialty retailer of women’s apparel Coldwater Creek leveraged a replatform as a catalyst for a complete digital transformation. Coldwater Creek’s digital vision was brought to life with a flexible, modern architecture built on BigCommerce, a best-in-class seamless customer experience with improved omni-channel touchpoints, efficient merchandising and management of the site, an impressive total cost of ownership, and an ecosystem designed for growth both globally and in new channels.

Coldwater Creek selected CQL, an elite BigCommerce partner, to navigate their transformative journey and implement the modernized tech stack through a multi-stage process, including a comprehensive platform evaluation and recommendation, strategic discovery meetings, a robust persona exercise, a brand refresh, product information management (PIM) system implementation, development, custom integrations, and SEO.

Coldwater Creek’s new website delivers an elevated brand look with a heightened customer experience, engaging customers with nature-inspired palettes, intuitive navigation filled with captivating collections and immersive storytelling, and visual badges and promotions to enrich the shopping experience. With an ecommerce infrastructure designed for agility and flexibility, Coldwater Creek is outfitted to scale operations and grow their market share.

Coldwater Creek launched their new ecosystem in time for the 2023 holiday season. Their digital transformation on BigCommerce not only saved the brand 20% in total cost of ownership, but achieved stellar growth in revenue and orders.

Revenue Increase: 8.5%

Order Increase: 8.5%

Cost Savings: 20%