Vega Awards Platinum Winner Winner

2024

Incredible Journeys

Entrant Company

Gravity Global

Category

Digital Marketing (Campaign) - Best Copywriting

Client's Name

Embraer Commercial Aviation

Country / Region

United Kingdom

Incredible Journeys is back. In this online film series, presenter, Arthur Williams, travels the world to discover how the E2 Profit Hunter is changing the face of regional aviation.

In this episode, Arthur ventures to Canada to meet Porter Airlines, the North American launch customer for Embraer’s E2 jet. Along the way he discovers the airline’s intriguing story and how their recent order will stimulate business growth, expand regional connectivity, and bring their highly regarded and popular ‘flying refined’ experience to a wider audience. #E2ProfitHunter #E2IncredibleJourneys

Target Audience

The C-suite, operators of 70 airlines across 50 countries in existing and new markets including leasing companies, analysts and the media.

Achievements

Porter Airlines Inc. has placed a firm order for 25 additional E195-E2 aircraft from Embraer at

a cost of $2.1 billion. This adds to a prior order of 50 jets, with 25 more purchasing rights

remaining. Embraer has already delivered 24 units to Porter, which has been opera/ng the

aircraft since earlier this year. The new order is expected to expand Porter's reach in North

America. Just one of the operators that featured in this series of films which now has over a

million views. The series is also important in the message it brings of how to move to

sustainable and greener aviation.

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