Explore AMH-built communities

The “Explore AMH-built communities” video highlights the unique lifestyle offered in AMH’s build-to-rent (BTR) communities, showcasing what sets the company apart in a rapidly emerging industry. As a pioneer in the BTR space, AMH became one of the first corporations to scale single-family home rentals, earning recognition as a Builder100 2024 Top U.S. Homebuilder.

The video immerses viewers in the experience of living in an AMH community, emphasizing key features such as the ability to shop for and tour homes without an agent, access to reliable maintenance support, spacious pet-friendly homes for entertaining guests and furry friends, and community amenities like pools and fitness centers.

The project was led by AMH’s in-house marketing and creative agency, which brought the concept to life through exceptional collaboration and creativity. The team defined audience personas, developed the concept, led creative direction for the video shoot production and post production, and executed the media plan.

The campaign achieved positive brand lift, reinforcing AMH’s position as a leader in the evolving BTR industry while resonating with prospective residents seeking convenience, community, and modern living.