Vega Awards Silver Winner Winner

2024

AARP Savings and Planning December Savi Email Campaign

Entrant Company

AARP

Category

Owned Media (Campaign) - eMail

Client's Name

AARP Savings and Planning

Country / Region

United States

AARP Savings and Planning deployed a targeted email campaign to drive awareness of and promote a webinar about their student loan tool, Savi. The email provided timely and helpful student loan management information as well as simple steps to help recipients manage their finances, savings, debt and retirement through the Savi platform. This email conveyed AARP’s robust variety of debt management resources and also encouraged recipients to click on links to additional financial resources, such as AARP Money Map, to join other free and on demand savings and planning webinars, and to explore all AARP tools and calculators to plan for retirement to learn how to achieve money goals.

Credits

AARP Digital Marketing Manager
Teal Griffey
ThomasARTS Marketing Platform Technologist
Kaely Wolf
ThomasARTS Marketing Platform Engineer
Madilyn Clark
ThomasARTS Account Supervisor
Caroline Peck
ThomasARTS Art Director
Nicole Reed
ThomasARTS Art Director
Tyler Price
ThomasARTS Copywriter
Karley Cisler
2024
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