Vega Awards Silver Winner Winner

2024

AARP Member Benefit — Book of The Month December

Entrant Company

AARP

Category

Owned Media (Campaign) - eMail

Client's Name

AARP

Country / Region

United States

AARP has partnered with Book of the Month, a curator of bestselling and new hardcover books, allowing AARP members and registered users a special offer to select their favorite books to be delivered directly to their home. AARP used refined data modeling to develop a target audience based on self-selected preferences, recent engagers of AARP Member Benefit content, and other eligible email subscribers.

Credits

AARP Email Marketing Manager
Reena Vadehra
AARP Sr. Marketing Consultant
Kathryn Schnoor
ThomasARTS Creative Director
Nicole Reed
ThomasARTS Account Supervisor
Parker Trowbridge
ThomasARTS Marketing Platform Architect
Kyren Smith
ThomasARTS Marketing Platform Technologist
Scott Anderson
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