2024
AARP Member Benefit — Book of The Month December
Entrant Company
AARP
Category
Owned Media (Campaign) - eMail
Client's Name
AARP
Country / Region
United States
AARP has partnered with Book of the Month, a curator of bestselling and new hardcover books, allowing AARP members and registered users a special offer to select their favorite books to be delivered directly to their home. AARP used refined data modeling to develop a target audience based on self-selected preferences, recent engagers of AARP Member Benefit content, and other eligible email subscribers.
Credits
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