2024
Entrant Company
Category
Client's Name
Country / Region
Medicare enrollment has been a top topic of interest to AARP email subscribers in years past as they are looking to select coverage options that are right for them. The decision was made to leverage a series of short instructional videos that cover topics like the most frequently asked questions about Medicare enrollment and other key questions to ask before enrolling or switching individual Medicare plans. AARP used refined data modeling to develop a target audience based on self-selected preferences, recent engagers of Medicare content and other Medicare eligible subscribers. This email campaign was set up to send the target audience to a single communication about these highly consumable resources during the annual enrollment period.
Credits
Entrant Company
80/20 Digital
Digital Marketing (Campaign) - Marketing Effectiveness
Country / Region
Australia
Entrant Company
State Farm Insurance Company
Apps & Softwares - Integrated Mobile Experience
Country / Region
United States
Entrant Company
ImageX
Website & Mobile Sites - Website Redesign
Country / Region
Canada