Site Redesign for CSEA

The project started at a time of high stress for the team at CSEA. The site had been the victim of hacking, and content had to be hastily transferred to a Wix website which meant that users could no longer access their membership account or other critical features. ImageX was selected to guide this complex project due to our knowledge of information architecture, CMS implementation, and web design to radically improve the site and member experience. 

Key objectives for the project included:

1 Rebuilding the complex membership experience and site content from scratch

2 Building a flexible site-publishing tool that allows 700 chapters to manage their own content 

3 Making it easy for members to find and make use of benefits such as discounts

4 Integrating with a CRM to manage member accounts and allow members to update information

With the chance to start from scratch, ImageX worked with stakeholders to create a highly flexible chapter template that:

• Looks good even with minimal content

• Allows useful flexibility within strict limits 

• Makes the back-end editing dead simple for non-technical users through predefined blocks and sections using a tightly-controlled Drupal Layout Builder experience

The site focuses on giving members a sense of pride and affiliation by celebrating the accomplishments of staff and recognizing both individual members and the people who make the organization run.