Bringing Joy to AJ Clementine

THE BRAND

Jollibee is a much-loved Filipino chain of fast food restaurants owned by Jollibee Foods Corporation. It is the market leader in its home country and as of January 2024, there are over 1,600 Jollibee outlets worldwide - with restaurants in Southeast Asia, the Middle East, East Asia, North America, and Europe. Jollibee is known globally for Chickenjoy, its flagship fried chicken, alongside its other bestsellers which include its Chicken Sandwich and Peach Mango Pie. 

In Europe (UK, Italy and Spain), its restaurant locations are currently London, Liverpool, Leicester, Nottingham, Sheffield, Leeds, Newcastle, Reading, Cardiff, Glasgow, Edinburgh, Milan, Rome and Madrid.

THE INFLUENCER

AJ Clementine, renowned for her captivating charm and wit, is a model, transgender activist and TikTok megastar with 2.3 million followers. 

THE SURPRISE VISIT

In July 2023, she was recovering at her home following voice feminisation surgery. Whilst conversationally on social media wishing her a speedy recovery, we liaised with her boyfriend to arrange a surprise visit to her home; involving the iconic Jollibee mascot hand delivering a bouquet of Chickenjoy (Jollibee's flagship fried chicken). This was a unique event, the first time the Jollibee mascot personally carried out a home delivery in Europe. 

The authenticity of this moment - with Jollibee’s Filipino heritage and commitment to bringing ‘joy’ to its customers, combined with AJ Clementine’s own Filipino heritage and appreciation for Jollibee since childhood - shone through in her charming, viral TikTok video capturing the surprise visit from her perspective. 

With 13.9 million views, this viral video was the most viewed of the 166 videos shared to her TikTok page in 2023.