SM Supermalls: SuperKids Day at SM 2022

SM Supermalls has always played an essential role in the lifestyles of Filipino families, allowing SuperKids to experience aweSM in every visit. But when the pandemic struck, the kids weren’t alright: with loneliness, limited learning, and lack of confidence weighing them down, SM recognized it needed to help SuperKids bounce back.

SM pulled out all the stops with the much-awaited #SuperKidsDayAtSM2022: an offline and on-ground super experience like no other! With intentional O2O activities that drove exploration, fun learning and imagination, SuperKids Day empowered kids to embrace the world around them with full confidence and open up to all that they could be again.