2024
Entrant Company
Category
Client's Name
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SM Supermalls has always played an essential role in the lifestyles of Filipino families, allowing SuperKids to experience aweSM in every visit. But when the pandemic struck, the kids weren’t alright: with loneliness, limited learning, and lack of confidence weighing them down, SM recognized it needed to help SuperKids bounce back.
SM pulled out all the stops with the much-awaited #SuperKidsDayAtSM2022: an offline and on-ground super experience like no other! With intentional O2O activities that drove exploration, fun learning and imagination, SuperKids Day empowered kids to embrace the world around them with full confidence and open up to all that they could be again.
Entrant Company
weights&pulleys
Digital Marketing (Campaign) - Branded Content
Country / Region
United States
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SVEN
Digital Marketing (Campaign) - Marketing Effectiveness
Country / Region
Philippines
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Lhamim
Video / Online Video (Single) - Cinematography
Country / Region
Saudi Arabia