2024
Entrant Company
Category
Client's Name
Country / Region
The pandemic stripped Generation Alpha of the fun mall experience that is uniquely woven into Filipino life and culture. This challenged the country’s #1 mall chain, SM Supermalls’ (SM) to come up with a radically different way to build an affinity with this influential segment of up-and-coming consumers.
No stranger to innovation, SM took it to the metaverse – more specifically, Roblox! By building the AweSM SuperKids Zone in the country’s top gaming app among kids, the brand successfully served up all kinds of aweSM to this new generation of SuperKids, welcoming them into their brand of experience as a supermall, and creating an exciting connection like never before for this new generation of mallers.
Entrant Company
Cheil Italia srl
Social Media (Single) - Social Video
Country / Region
Italy
Entrant Company
DW / Deutsche Welle
Video / Online Video (Single) - Informational
Country / Region
Germany
Entrant Company
Native Tongue Communications
Social Media (Campaign) - Public Service / Activism
Country / Region
United States