Gamelight Innovative AI Algorithm

Gamelight’s AI Platform is the first mobile marketing platform that solely relies on AI Algorithms and Mechanics to optimise marketing campaigns. Its primary goal is to help mobile game publishers achieve maximum return on investment and effectively acquire high-quality users at a large scale. Instead of using traditional algorithms or manual targeting options, Gamelight built an innovative AI Algorithm that analyzes vast amounts of app usage data, engagement metrics, and behavioural patterns with remarkable precision. This personalized approach enhances user satisfaction, encourages longer play sessions, and drives monetization within partner games.



The machine learning algorithm can self-adapt and optimize marketing campaigns without any human intervention, redefining the way mobile marketing campaigns are handled.



In a large strategic campaign with mobile game developer SuperPlay, 2 million users' data was analysed across 11 geos with an allocated budget of $500,000 daily ad spend. Under these conditions, Gamelight’s platform achieved impressive results:



Gamelight showed a 38% higher D30 ARPU than all other media sources.



Superplay has reached 100%+ ROAS profitability on fully matured cohorts.



Scaling Gamelight increased the total average ARPU on app stores by 15% across the whole game.



Gamelight accurately predicted the users with the highest potential LTV for Dice Dreams and improved its store rankings by 48 positions in the Free Games US store charts.



Impressive long-term retention and ROAS growth were observed, with a D30 of +212%, a D90 of +387%, and +508% for D180.



During special events Halloween Special, X-Mas Boost and Valentine’s Day Special. Superplay achieved an impressive +32% boost in revenues on Gamelight, as well as a user activation of +24%.



These numbers show impressive long-term ROAS growth, ARPU, User activation and Boost in revenues. This showcases what this innovative AI platform can achieve in comparison to when working with traditional methods. Making it an innovative and formidable platform in the mobile marketing space.