AMCN End of Year Holiday Campaign 2022

The Gift of Peace of Mind

Our audience includes prospects and existing members. Ages 35-70. Singles, couples and all kinds of families — with a focus on those who live far from a trauma center as well as those who like to travel.

It’s difficult for most people to believe they could end up in a situation where they’d need emergency air medical transport — it’s something that happens to “other people.” Our audience needs to know that emergencies do happen every single day and that insurance often doesn’t cover the entire cost of emergency air transport. That means patients may face the burden of significant out-of-pocket expenses. We needed to develop an interesting and compelling campaign that would drive awareness of the financial risk we all face, the benefits of membership and its surprising affordability.

We were also faced with the challenges all marketers face during the holiday season — it’s always tough to get attention during this busy time of year. Most people feel overwhelmed by the avalanche of messages and offers that begin early in the fall. We had to find a way to cut through and promote a special limited-time offer to individuals in our prospecting pipeline who might still be on the fence about joining AirMedCare Network (AMCN).

The holiday season and the end of the year is always a good time to invite people to plan ahead and prepare for the new year. AirMedCare Network is implementing a price increase in 2023. So, as a special incentive, we decided to offer multi-year memberships at a 20% discount — that meant new members would save now and for years to come. With inflation in the news and prices seemingly rising everywhere, this was a great opportunity to lock in savings.

The campaign messaging and theme had to be carried out throughout touchpoints:

• Dedicated emails

• A landing page that made the proposition clear and joining easy

• Website pop-ups

• Social ads

• Paid search

• Social Covers and posts

 See full entry on landing page.