#ToBeHuman Campaign

Junoco is a beauty brand owned by individuals of Asian descent, and its mission is to create meaningful products for people.

When designing the #ToBeHuman campaign, I hoped to convey that people could appreciate our human nature-the freckles, wrinkles, pimples, scars, and every texture on our skin, all representing the unique beauty of being human. This is the essence of #ToBeHuman. During the model photoshoot process, we insisted on portraying real skin conditions through authentic lenses. This aims to convey the idea of stepping out of the uncomfortable stage where society perceives our "imperfections" and guiding people towards honest and complete self-acceptance through positive influence and energy.

The event took place on Hayes Street in San Francisco, with over 300 people participating. Influencers and brand planners interacted, promoting the #ToBeHuman event on social media.

The event contributed to the development of the community on the streets of San Francisco. The posters showcased the "Non-traditional" beauty of real models. These posters and postcards are intended to celebrate and depict various authentic skin tones, textures, shapes, and size, encouraging the community to reconsider the true essence of beauty.