Gleem Energy Go-To-Market Influencer Marketing Campaign

HireInfluence spearheaded the go-to-market influencer and UGC marketing campaign for Gleem, a new energy drink brand that launched in May 2024. The partnership delivered jolting messages of how every sip of the new Asian-infused flavor drink leads to a playful and energized world for consumers. The campaign goal was to increase awareness and drive sales, focusing on the benefits Gleem provides versus other energy drinks. The impact we created for Gleem with only six distinguished influencers was astronomical.

In just three months, harnessing the influencers’ TikTok and Instagram accounts, the campaign garnered 5.9M impressions, 4.9M views, and 483K engagements, resulting in a 7.22% engagement rate – a surprising average of roughly 7% higher than industry benchmarks.

Working with HireInfluence was the primitive boost Gleem Energy needed for its launch.