Vega Awards Gold Winner Winner

2024

Seafood from Canada:

Entrant Company

WaterWerks Agency

Category

Video / Online Video (Single) - Institutional

Client's Name

Country / Region

Canada

Seafood from Canada represents thousands of Canadian seafood producers to the rest of the world. Exported to over 130 countries worldwide, Canadian seafood is a vital driver for the country’s economy, valued at over $9 billion, and providing jobs and livelihood to tens of thousands of Canadians.

Seafood from Canada’s mission is to market Canadian seafood to buyers around the world, inspiring them to Taste the North.

Canada’s seafood products are known internationally for their variety, distinctive flavour, and quality. The “Taste the North” brand video shows how seafood harvesters, farmers, and processors work tirelessly to provide high-quality seafood from the cold pristine waters of the North Atlantic. It highlights the impressive bounty of products– all harvested while protecting Canada’s natural resources. To meet the evolving needs of an increasingly sophisticated international market, Seafood from Canada is constantly embracing new technology to adapt quickly, effectively, and sustainably. Most of all, it celebrates the tradition of making a living from the sea, and the hardworking, passionate people who make it all possible.

Credits

Creative Director
Katie Baird
Strategy & Client Service
Roxanne Morrissey
Director of Video + Motion Media
Pete Newman
Art Director
Lindsey Brennan
3D Designer
Colin MacDonald
Designer
Amy Brennan
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