Vega Awards Gold Winner Winner

2024

The Voice from Nature

Entrant Company

DotNDash Studio

Category

Video / Online Video (Single) - Branding

Client's Name

Country / Region

China

This video, crafted for the audio brand "Natur & Stemme," centers on the concept of "capturing the voice from nature." By seamlessly blending the brand's circular logo with natural scenes, the video highlights the purity of the audio quality, akin to nature itself.

The video captures visually stunning scenes like sunrise, the moon’s reflection on water, moon hide in clouds, and an ice bridge. Using low-saturation Nordic-inspired colors and soft lighting, it creates a tranquil, mysterious atmosphere filled with a sense of life. The circular motif, mirroring the brand's logo, is woven throughout and naturally appears in different scenes—like the sun, the moon’s reflection on water, and the round shape formed by a bridge’s arch and its reflection. Clever animations enhance this theme: the rippling sound as fish leap through the moon’s reflection, the whoosh of clouds over the moon, and the thunderous crack of glaciers from sea birds, each emphasizing the harmony between the circular element and the natural environment.

Opening with the gradual rise of the sun, capturing a full cycle from dawn to night and back to dawn again, this journey mirrors the rhythm of sound collection and release, symbolizing the intrinsic connection between the audio product and the pulse of nature. Using a montage editing technique, seemingly independent scenes are seamlessly intertwined, crafting a new sense of time and space. This approach gives the visuals a cohesive and dynamic narrative flow, sparking the viewer's imagination.

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