2023
The Buddy System
Entrant Company
Michele Mardorf
Category
Digital Marketing (Campaign) - New Category (Digital Marketing)
Client's Name
WWF
Country / Region
United States
The Buddy System is the bridge connecting humans and nature as one. By scanning endangered species’ silhouettes, kids, parents, and educators can experience learning from a mixed reality perspective. Whether it’s activating augmented reality moments in the classroom, at the park, or even adopting a personal AR Buddy to take home, this educational campaign not only enhances engagement and facilitates understanding, but also instills a deeper sense of responsibility towards the preservation of our planet's biodiversity.
Credits
Entrant Company
Maxwell Healthcare Associates
Digital Marketing (Campaign) - Integrated Campaign
Country / Region
United States
Entrant Company
Context Creative
Digital Marketing (Campaign) - Marketing Effectiveness
Country / Region
Canada
Entrant Company
80's Creative
Video / Online Video (Campaign) - Best Audio / Sound Design
Country / Region
Saudi Arabia
Entrant Company
Proofpoint
Digital Marketing (Campaign) - Marketing Effectiveness
Country / Region
United States