Vega Awards Gold Winner Winner

2023

The Buddy System

Entrant Company

Michele Mardorf

Category

Digital Marketing (Campaign) - New Category (Digital Marketing)

Client's Name

WWF

Country / Region

United States

The Buddy System is the bridge connecting humans and nature as one. By scanning endangered species’ silhouettes, kids, parents, and educators can experience learning from a mixed reality perspective. Whether it’s activating augmented reality moments in the classroom, at the park, or even adopting a personal AR Buddy to take home, this educational campaign not only enhances engagement and facilitates understanding, but also instills a deeper sense of responsibility towards the preservation of our planet's biodiversity.

Credits

Art Director / Miami Ad School
Michele Mardorf
Copywriter / Miami Ad School
Taynah Oliveira
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