Vega Awards Silver Winner

2023

Mobility Monday Newsletter

Entrant Company

The Brand Advocates

Category

Email Newsletters (Single) - New Category (Email Newsletters)

Client's Name

The Broward Metropolitan Planning Organization

Country / Region

United States

In the face of constantly evolving dynamics within urban mobility, The Broward Metropolitan Planning Organization (MPO) has continued to uphold the banner of clarity, ingenuity, and strategic communication, primarily through its Mobility Monday newsletter. Broward MPO has significantly transformed urban mobility, directly driving informative, data-led content to the stakeholders who matter the most. Every edition of the Mobility Monday newsletter unravels complexities around urban mobility through a brilliantly simplified and easily digestible approach. Crafted to cater to diverse audience demographics, the Mobility Monday Newsletter succinctly yet comprehensively outlines ongoing projects, their developments, and their impact on community stakeholders. Its attention to inclusivity and citizen-centric perspectives, demonstrating a commitment to government transparency and public engagement, has put the Mobility Monday Newsletter on a commendable pedestal. Broward MPO fosters an atmosphere of inclusion, interactivity, and informed decision-making with weekly discussions on plans and programs. Innovation breathes through every segment of the Mobility Monday Newsletter, reflected in the multimedia presentation of content. Infographics, charts, graphs, maps, videos, and interviews have been adeptly employed to add further dynamism to the delivery of essential updates. Underpinning the above factors is the Broward MPO's consistent ability to incorporate data analytics into the heart of the Mobility Monday Newsletter. Insightful narratives generated through meaningful data help translate trends and developments into concrete initiatives that benefit the local communities and residents. More than just a weekly news update, Broward MPO's Mobility Monday Newsletter is an evolving ecosystem for enhancing understanding, sparking constructive dialogue, and inviting shared decision-making in urban mobility. The rich mixture of facts, narratives, strategic insight, citizen engagement, and community welfare demonstrate that the Broward MPO's Mobility Monday is an undeniably exceptional contender for the VEGA Digital Award for Best Newsletter.

Credits

The Brand Advocates
Tasha Cunningham
The Broward MPO
Carol Henderson
Benesch
Jill Quigley
The Broward MPO
Jose Vera
The Brand Advocates
Darling Jarquin
The Brand Advocates
Gabriel Manuel
The Broward MPO
Ashley Mohni
Benesch
Andrea Sauvageot
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