ARCO HOLA 50 Video

ARCO is a leading, family-owned Spanish company specialized in the design and manufacture of regulation and control systems for professional water, gas and heating installations. At the forefront of the industry for over 40 years, it is known internationally for its ground-breaking innovations in valve making, creating solutions that improve overall performance and structural reliability, even in the most difficult conditions. Operating from its headquarters in Valencia, the company currently employs over 400 people and is present in more than 80 countries around the world.

Entering its 50th anniversary in 2023, ARCO is in a unique position to consolidate and reinforce its brand image with its local and national stakeholders: customers, employees, suppliers, the media, public and private institutions, society at large. With the guidance of Ulled, the company is carrying out an extensive program of activities to celebrate this extraordinary milestone, under the concept HOLA 50 (HELLO 50).

As part of the celebrations, ARCO challenged Ulled to create a corporate video to be used throughout the year. A video that could embody the ethos of the company at this point of its existence, highlighting its leadership positioning, its achievements over the decades and – crucially – its vision for the future.

With an uplifting message, the video starts by going over the situations in which one may find ARCO valves, showing how they are an everyday part of our lives and how they can help us. It then presents ARCO’s proud roots and its founder, along with the teams that give the best of themselves every day, before shifting to a recognition of all the partners that make up the ARCO ecosystem worldwide: professional installers, architects, engineers, distributors, salespeople.

The ending of the video is marked by a celebration of life itself, culminating in a firework display that morphs into the image of the HOLA 50 program: a grid of fifty dots of ever-changing colors, one for each year of ARCO. These visual elements work in association with each other, generating a fluid, dynamic identity that’s sleek and modern.