PlanetOfBets – What is a game?

Advertising of betting companies is very "overheated". Major players produce a lot of video content every year. We needed to find a solution that would stand out among all this advertising diversity. Having collected about 15 creative concepts, as a result, we decided to focus on idea with a key thesis: "The game is emotion."

After analyzing the target audience, we realized that players do not bet for the sake of winning, but for the sake of emotions received in the process. Having placed a bet, watching a sports event becomes "hotter", more exciting. This is exactly what people sometimes lack in everyday life – adrenaline. If the outcome of the bet is positive, the joy of winning complements the player's emotions.

In the video we had to show emotions and the situations in which they arise. So that the viewer can feel them for himself and draw parallels with a real sports bet. The key objective of the video was the emergence of an associative connection: "PlanetOfBets = emotion". The slogan at the end of the video openly states this and puts a logical point: "All the colors of emotions are right now on PlanetOfBets."

The endless euphoria of victory is the final image in the video. The puck flying along a well-defined trajectory of the maze reaches a climax and a "brain explosion" occurs, from the emotions overflowing it.

We have developed the style in the company's branded black and orange color. A special feature of the project's design was the location in which the actions take place. We have abandoned "realistic" sports facilities in favor of a futuristic arena. The emphasis was placed on glass surfaces and geometric shapes resembling sports equipment.

Finally, it was decided to make the video very dynamic. As a result, we collected about 20 scenes for a 30-second video. The single-camera in this project was intentionally abandoned, again, in favor of dynamism.