Lockwaste - Saving The Planet One Bin At A Time

The challenge: Make a bin-lock, sexy.

Keeping the planet clean is important… but it’s not sexy. So how do we make an ad about recycling, waste management, wheely bins, and a bin lock that people want to watch?

Our solution: We came back with a concept that shocked the client - fortunately in a positive way.

We crafted a poem about the importance of small, innovative solutions - like an automatic bin lock - and their larger-scale impact on our planet's health. This was delivered straight to camera, with powerful visual storytelling and a dash of humor.

As always, we worked hand in hand with the product and marketing team throughout the entire process.

This included conceptualisation, scripting, storyboarding, and all facets of production and post-production.

Our award-winning process ensured that the end result was exciting, imaginative and focussed on the essence of the solution.

The result: The client was thrilled with the outcome, as we've successfully set the stage for this world-first eco startup to save the planet - one bin at a time.